We are committed to preserving intangible cultural heritage by enhancing its vitality, dissemination, and practical relevance in contemporary life.
On the international front, we have established a long-term partnership with the Sasakawa Peace Foundation to foster exchanges between China and Japan, focusing on traditional crafts. This collaboration aims to promote industry dialogue, cultural affinity, and mutual recognition between the two countries. It has led to impactful projects, including the publications Living National Treasures of Japan: Traditional Crafts and Kyoto Crafts: A Journey to 20 Traditional Craft Brands.
In addition to our international collaborations, we actively support artisans across China. Over the past seven years, we have supported more than 80 artisans and 43 projects, spanning areas such as lacquer art, bamboo and wood crafts, paper cutting, shadow puppetry, ceramics, Jinshan folk painting, youth Guqin education, and ceramic restoration.
We believe that safeguarding intangible cultural heritage is not just about reflecting on the past; it is a vital force that shapes a brighter, more sustainable future. By preserving these traditions, we ensure they continue to inspire and enrich generations to come.